Privacy Policy

Last updated: March 6, 2026

Seoul Sundays operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Seoul Sundays is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or otherwise transact using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.

• Financial information, including credit card, debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.

• Account information, including your username, password, security questions, preferences and settings.

• Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.

• Communications with us, including information you provide when contacting our customer support team.

• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

• Usage information, including information regarding how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information:

• Directly from you when you create an account, visit or use the Services, communicate with us or otherwise provide personal information.

• Automatically through the Services, including from your device and through cookies and similar technologies.

• From service providers that provide technology or process information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information to:

Provide, Tailor and Improve the Services. We may use your information to provide the Services, process payments, fulfil orders, remember preferences, send account notifications, process purchases and returns, manage your account, arrange shipping, facilitate exchanges, enable reviews and provide a more personalised shopping experience.

Marketing and Advertising. We may use your information for marketing and promotional purposes, including sending communications by email, text message or post and displaying advertisements for products or services that may be relevant to you.

Security and Fraud Prevention. We may use your information to authenticate accounts, provide secure payment and shopping experiences, detect and investigate potentially fraudulent, illegal, unsafe or malicious activity and protect our Services and customers.

Communicating with You. We may use your information to provide customer support, respond to enquiries and maintain our relationship with you.

Legal Reasons. We may use personal information to comply with applicable laws, respond to valid legal processes, participate in legal proceedings and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes, including:

• Shopify, vendors and third parties that perform services on our behalf, such as payment processing, IT services, analytics, customer support, cloud storage, fulfilment and shipping.

• Business and marketing partners that assist us in providing marketing services and advertising.

• Third parties where you direct, request or consent to disclosure, such as shipping providers, social media services or login integrations.

• Our affiliates or companies within our corporate group.

• Parties involved in a business transaction such as a merger, acquisition or bankruptcy.

• Government agencies, regulators or other parties where disclosure is required to comply with applicable legal obligations, enforce our policies or protect our rights and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties, including parties located in countries other than the country in which you reside.

We may also use Shopify features that incorporate information obtained through your interactions with our store, other merchants and Shopify to help protect, grow and improve our business.

In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests to exercise rights relating to Shopify's use of that information.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by Seoul Sundays, you should review that website's privacy and security policies and other applicable terms.

We do not guarantee and are not responsible for the privacy or security practices of third-party websites or platforms.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided personal information to us, you may contact us to request that the information be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted to us may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors including whether we require the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

• Right to Access / Know — You may have the right to request access to personal information we hold about you.

• Right to Delete — You may have the right to request deletion of personal information we maintain about you.

• Right to Correct — You may have the right to request correction of inaccurate personal information.

• Right of Portability — You may have the right to receive a copy of certain personal information and, in some circumstances, request that it be transferred to another party.

• Right to Opt Out of Sale, Sharing or Targeted Advertising — Depending on where you reside, you may have rights to opt out of certain uses or disclosures of your information for targeted advertising.

• Managing Communication Preferences — You may unsubscribe from promotional emails using the unsubscribe option contained in our marketing emails. Even if you unsubscribe from promotional communications, we may continue sending transactional or non-promotional communications relating to your account or orders.

UK and European Economic Area Residents

If you reside in the UK or European Economic Area, you may have additional rights under applicable law, including:

• Objection to Processing and Restriction of Processing — You may have the right to request that we stop or restrict certain processing of your personal information.

• Withdrawal of Consent — Where we rely on your consent to process personal information, you may withdraw that consent. Withdrawal will not affect the lawfulness of processing undertaken before consent was withdrawn.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Complaints

If you have a complaint regarding how we process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process personal information outside the country in which you live.

Where required by applicable law, transfers of personal information outside the European Economic Area or United Kingdom will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms issued by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal or regulatory reasons.

When we make changes, we may post the revised Privacy Policy on our website, update the "Last updated" date and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any rights available to you, please contact us at:

Seoul Sundays
hello@seoulsundays.com

For the purposes of applicable data protection laws, Seoul Sundays is the data controller of your personal information.